Gewichtung möglich 3. In January 2007, the British aerospace technology company Smiths announced the sale of its aerospace business to GE after shareholders steadily criticized that unit’s performance relative to peers. Please click "Accept" to help us improve its usefulness with additional cookies. Design Council’s framework for innovation helps designers and non-designers across the globe tackle some of the most complex social, economic and environmental problems. The objective of this article is to outline a model of core competence management that is closely related to process-orientation. It lets managers easily link the results of portfolio strategy to a business’s medium-term targets for growth and returns. People create and sustain change. Liz Hilton Segel: The first thing I think consumer companies should do is double, triple, quadruple their ambition around the scale and pace of their digital transformation—whether that’s the adoption of analytics or whether that’s improving the productivity and the experience of digital channels. Never miss an insight. The opposite holds true for overperforming industries, which have an advantage: focused players beat their more diversified peers (Exhibit B). Apply analytical rigor. These managers have to arrive at a number of judgments on the relative merits of investments and divestments, such as trade-offs between strategic fit and short-term value creation or whether to modify hurdle rates. Proprietary information on the potential upside in new markets or the downside of a mature business, for example, will improve investment and divestment decisions. We use cookies essential for this site to function well. collaboration with select social media and trusted analytics partners BCG Matrix is widely adopted as a business matrix used for marketing and business development purposes.Here we will show you how to create a Boston Consulting Group BCG Matrix in PowerPoint using SmartArt and shapes. Multikriterielles Portfolio 4 … 6:41. Unleash their potential. Learn about High-performing consumer goods companies, for example, typically excel at marketing and distribution, so they are natural owners of othe… Join our management network and discuss summaries of business concepts in our business forums. Manage agency issues. Many management teams still focus on accounting returns, such as profits on book capital, ignoring the fact that the market value of an existing business is higher than the book value if its returns are above the cost of capital (and lower if its returns are below the cost of capital). You can write a book review and share your experiences. Liz Hilton Segel: Really take reskilling seriously as a competency in your organization. Given the breadth and pace of today’s global markets, companies must constantly compete for acquisitions across the world and pay a hefty premium for highly attractive businesses. Corporate skills also can be a source of natural ownership. McKinsey-Portfolio - die 9 Felder Matrix nach McKinsey einfach erklärt! Evidently, there is a growing consensus that a guaranteed income can offset certain systemic problems, explicitly income inequality, poverty and an … Through McKinsey’s extensive experience on hundreds of small capex and portfolio studies across a wide range of sectors, including materials, energy, pharma, and retail, we have developed an approach that consistently delivers at least 15 to 30 percent capex savings. In a buyout market where suddenly it seems that everything is for sale, companies throughout the world face mounting pressure to actively manage their portfolio of businesses. Managers often claim they have all the data, although those data are purely internally focused. The COVID-19 crisis is a time where, more than ever, there’s a real need to try to look around the corner and anticipate how trends are going to affect your business and then to prepare for those trends and build capabilities that will lean into them. We'll email you when new articles are published on this topic. Again, managers should consider external proxies. We strive to provide individuals with disabilities equal access to our website. McKinsey Global Institute. A new breed of investor, among private-equity firms, hedge funds, and activist shareholders, is aggressively looking for opportunities to create value from portfolio moves in companies the investors regard as too passive. The most important factor is not the absolute level of returns but the difference a given owner can make in a business. In analyzing the capital balance, managers should distinguish among three types of capital decisions: Capital deployed in existing businesses. Digital upends old models. Please try again later. Where should you be global versus where should you be local? Complicating matters further, companies that do actively manage their portfolios are finding that the traditional “rebalancing” logic of portfolio management—invest free cash flows in more attractive businesses, preferably with synergies to existing ones, and look to build a strong position—often creates little value. Auch Instrumente werden mit einbezogen 2. cookies, consistent shifts that we’re seeing across the globe. Liz Hilton Segel: Some of the changes that have already taken place are, for example, the shift to more people cooking at home, maybe making more healthy eating choices, or the increase in in-home exercise equipment. Measuring this point is difficult and subjective, but managers can do so for an existing business by valuing their plans assuming realistic performance levels and then comparing this value with the price the business would command if it were sold, using either private equity-style valuation models or recent M&A multiples. Calculating capital balance requires a clear understanding of the current portfolio, investment and divestment opportunities, and available capital and financing. Managers should consider how their businesses compare with rivals against such value-correlated performance indicators as returns on invested capital (ROIC), earnings margins, and top-line growth. Within a McKinsey study, the companies observed with strong brands generated a return to shareholder 1.9% above industry standards whereas companies with a weak brand portfolio generated 3.1% below average (Court, Leiter & Loch 1999, p. 101). In der McKinsey-Matrix werde nicht 4 Kategorien, … The business model canvas is a great tool to help you understand a business model in a straightforward, structured way. Vor- und Nachteile McKinsey-Matrix. Companies must consider that almost all businesses can be bought or sold and that capital can (within sound limits) be raised or returned to shareholders. In the case of acquisitions, executives know the premiums paid for past transactions, and premiums for new businesses can be justified by synergies even if they are assessed only approximately. In today’s liquid markets, companies face so many competitors around the globe that the companies adding the greatest value depress returns for owners that are not distinctive. People create and sustain change. Portfolio strategy, at its core, is about being or becoming the natural owner of businesses and balancing investment opportunities against the supply of capital, given the predicted returns of current and potential investments (Exhibit 1). Practical resources to help leaders navigate to the next normal: guides, tools, checklists, interviews and more. A closer look does reveal some patterns, though. Sajal Kohli: I believe it’s very important for management teams to take stock of a few things. Even the best portfolio strategy cannot adequately account for all future developments. McKinsey & Company is the trusted advisor and counselor to many of the world's most influential businesses and institutions. LeSS (Large-Scale Scrum) is agile development scaled through simpler organizations. Sajal Kohli: It’s amazing to me how agile organizations have been in the past three months. Please click "Accept" to help us improve its usefulness with additional cookies. The Case For Guaranteed Income. Please click "Accept" to help us improve its usefulness with additional cookies. Across industries, focus and performance are not correlated. - Duration: 6:41. Die relevanten Aspekte für jede Dimension werden von jedem Unternehmen selber bestimmt. Many failed, but some of the most successful global banks built their position in this way. As a consequence, the company had to grant extensive guarantees in order to sell. In other businesses, an exit won’t necessarily generate a price that reflects the business’s true economic stand-alone value; in many transactions in the chemical industry, for example, potential buyers discount the price they’re willing to pay by assuming a worst-case economic scenario. In that sense, only investments that give a company some form of advantage sufficient to pay back the costs of entry and exit are likely to generate sufficient returns on capital. This is a great time to reset your portfolio and basically chase how consumer shifts are happening in terms of consumer preference. Any rational portfolio decision depends on a true understanding of a business’s performance and upside. After one US niche services company had calculated its current capital balance, for example, it realized that it could create further value in its core business but would be better off diversifying into adjacent businesses with a superior long-term outlook and uncorrelated risks. However, capital is not always readily available and disposable in any amount. One, clearly, is a programmatic look at your portfolio. This is a great time to reset your portfolio and basically chase how consumer shifts are happening in terms of consumer preference. The most important factor is not the absolute level of returns but the difference a given owner can make in a business. Here are four useful hints, drawn from a broad range of portfolio projects, for companies wanting to apply a more rigorous methodology. Most transformations fail. What consumers value is truly shifting, and so is their channel choice. Vor- und Nachteile der BCG-Matrix 15 8.1 Vorteile 15 8.2 Nachteile 16 9. Given the complexity of portfolio decisions, how should managers go about defining a portfolio strategy? Consumer spending is “overpronating” massively toward value, and there’s a material flight to online. Learn more about cookies, Opens in new Challenge every assumption, challenge your value chain, challenge your asset structure, and see if you can reinvent the organization or the company. One company may want to determine which businesses it can divest with minimal loss of value and strategic coherence. This approach does not adequately account for the amount of capital needed to acquire or maintain an investment, so it tends to favor acquisitions even if they will destroy value. The greater the overlap, the greater the potential for synergies and shared skills. However, the overlap must translate into performance superior to that of other companies in the same field. We think that both of these trends are going to be very sticky. [[DownloadsSidebar]] Most companies approach deal making as an art rather than as a corporate capability deployed to support a strategy, and they see individual deals as discrete projects rather than integral parts of that strategy. McKinsey Quarterly. Measuring natural ownership isn’t straightforward but does provide an important point of comparison among portfolio options. tab, Travel, Logistics & Transport Infrastructure. Almost all businesses require a certain rate of reinvestment—for example, to develop new products or keep production facilities up to date. A company that isn’t the natural owner of a certain type of business can decide to become one by building a large enough position and striving for distinctive performance in key areas. Mr. Bares holds the Chartered Financial Analyst designation and is a member of the CFA Society of Austin. Studyflix 19,675 views. A month later, the London-based hedge fund TCI called on the Dutch bank ABN Amro to “actively pursue the potential breakup, spin-off, sale, or merger of its various businesses.”. After finalizing her MBA and a research trip in East Africa in 2002, Colinne joined McKinsey & Company. Companies with more investment opportunities than capital, such as a fast-growing technology company with interesting intellectual property, tend to look for more capital. Discounters as a format are truly running up market share and continuing their steady rise across the globe. Most companies we know raise capital only for transformational opportunities. Companies with more capital than investment opportunities, such as a successful company in a mature market, tend to accept lower returns from new opportunities, are more reluctant to divest, and look for ways to return cash to shareholders via buybacks and dividends. Flip the odds. This is actually a time for being massively transformational and not tweaking on the margins. High-performing consumer goods companies, for example, typically excel at marketing and distribution, so they are natural owners of other consumer goods businesses, whose products they can sell through the same channels and to a similar customer base. Learn more about cookies, Opens in new Evidently, the advantage of mere portfolio activity is discounted by the fair pricing of investments and divestments.
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